Background & Experience

A Southern California native, CJ’s career is rooted in a deep passion for human performance and business excellence. He began his journey at College of the Canyons, studying Business and Supplementation/Nutrition, before traveling the world as a professional athlete and serving as VP of WDP. CJ’s extensive leadership in the fitness industry includes his time as a highly successful General Manager for 24 Hour Fitness in Los Angeles and owning his own health club in Arizona. Now, as our Director of Client Acquisition, CJ uses his decades of experience in fitness and tech leadership to ensure every person who walks through our doors is set up for a life-changing experience.

Training & Growth Philosophy

CJ believes that the hardest part of any fitness journey is simply getting started. As a leader, his philosophy is built on empathy, active listening, and strategic planning. He doesn’t just see “new members”—he sees individuals with unique stories and untapped potential. CJ is dedicated to removing the barriers to entry, ensuring that every client feels seen, heard, and empowered to take the first step toward a healthier, more vibrant version of themselves.

Specialties

• Strategic Client Success & Integration

• Supplementation & Performance Nutrition

• Elite Athletic Mindset & Goal Setting

• Community Building & Professional Growth

Success Story

CJ recently met a prospective member who felt intimidated by the gym environment after years away from fitness. By drawing on his background in nutrition and high-performance coaching, CJ helped them move past their hesitation and craft a sustainable “Day One” plan. Today, that individual is one of our most consistent members, having lost 25 lbs and completely transformed their relationship with health—all because CJ helped them find the courage to begin.